Living Large
Company Name: Living Large
My Role: Branding & UI/UX Design
Problem Statement
Create a digital platform to sell exclusive and bespoke interior design products for a small interior design company based in South Africa.
Project Goals
- Define website categories in a way that is scalable for anticipated growth and potential new products.
- Design a user-friendly platform to browse and shop for interior design products.
- Design a digital platform that can integrate seamlessly with major eCommerce marketing platforms.
Prototyping & Wireframing
I created low fidelity prototypes and wireframes using Proto.io to define and assist with the customer conversation. This helped us gain usability insights.
Project Challenges
Client wanted designs and image dimensions for the products on the site to be in line with Facebook & Google advertising guidelines. This was due to budget constraints and the lack of resource to resize images for future advertising projects. Throughout the design process this had to be kept in mind.
Tools used: Proto.io, Illustrator, Photoshop, WordPress